My name is Faithful Chiderah Obiji, but everybody know me as Fay.

I am a UK-based Afrobeats performer, choreographer, and digital creator with a story that spans three cultures. I was born in Nigeria (Aba), spent my formative years in Italy, and eventually made the United Kingdom my home. This multicultural journey is the heartbeat of my work; it’s what shapes my distinctive movement style and the creative voice I share with my community of over 50 million viewers.

From the stage to the screen: My career has been built on the world’s most iconic stages. I’ve had the privilege of working closely with the leaders of the Afrobeat movement, including Davido, Asake, Flavour, Rema, and Wande Coal. Whether I’m touring in global stadiums or choreographing for international arenas, I focus on bringing authenticity, professionalism, and cultural depth to every performance.

Digital storytelling & brand partnerships: As a digital creator, I bridge the gap between high-energy dance and lifestyle storytelling. I’ve partnered with global brands like NIKE, Adidas, Puma , NARS and YouTube to create content that resonates across cultures. I’m a natural fit for brands that value diversity and impact, as I know how to connect with an audience through the universal languages of movement and music.

Impact through movement: Whether I’m in the studio leading a masterclass in Europe or Africa, or on set for a global commercial, I lead with intention. My goal is to use my platform to inspire confidence and creativity, partnering with those who want to tell stories that truly matter.