FAITHFUL
“FAY”
OBIJI
Afrobeats performer, choreographer and digital creator whose movement style is built from three cultures — bringing brands into a global community through the universal language of movement and music.
Why brands
partner with Fay
A natural fit for brands that value diversity and impact — connecting audiences through the universal languages of movement and music.
Cross-market audience
A community of 50M+ spanning the UK, Africa and Europe — built on three cultures, not one market.
Industry-trusted
Worked closely with leaders of the Afrobeats movement — Davido, Asake, Flavour, Rema, Wande Coal — and brands including Nike, Adidas, Puma, NARS and YouTube.
Stage to screen
Full-funnel content: choreography, live performance, masterclasses and digital storytelling — all under one collaborator.
Three cities,
one language
My multicultural journey is the heartbeat of my work — it shapes the distinctive movement style and creative voice I share with my community.
Aba
Born in Nigeria, where rhythm and movement were simply part of everyday life long before either became a career.
Milan
Formative years in Italy added a second visual and cultural language — precision, presentation, and an eye for craft.
London
The UK is home base today: the platform from which stages, screens and studios around the world are reached.
On the world's
biggest stages
I've had the privilege of working closely with leaders of the Afrobeats movement — touring global stadiums and choreographing for international arenas.
Whether I'm leading a masterclass in Europe or Africa, or on set for a global commercial, I lead with intention: authenticity, professionalism and cultural depth in every performance.
- Davido Tour & stage
- Asake Choreography
- Flavour Performance
- Rema Stage
- Wande Coal Performance
Brand
partnerships
Bridging high-energy dance and lifestyle storytelling for global brands that value diversity and impact.
Impact through
movement
Stage & screen
Touring global stadiums and international arenas, bringing authenticity and cultural depth to every set.
Masterclasses
Leading studio sessions across Europe and Africa, passing on technique and confidence to the next generation.
Storytelling
Creating content that resonates across cultures — connecting audiences through movement and music.
Recent Work
POSHMARK ‘Try Yourself On’ Campaign
Featured Press
In the press
I joined the CocoBoyz podcast to talk about my journey from global arenas to digital influence. We dived into what it really takes to build a career with over 50 million views and how I’ve stayed true to my creative voice while working with the world’s biggest artists.
Featured Quote: "I don't just follow trends; I use movement to tell a story that people actually want to watch."
Watch the episode: Ep7: Ho odiato lavorare con questo artista Afrobeat W/Official Fay
